Stay Top Of Mind For Prospects & Customers
When a potential buyer or prospect visits your website but does not take action how do you get them back to your site? If you answered “I have no idea” than you are not leveraging the power of retargeting.
So what is retargeting?
Have you ever visited a website for the first time and later notice that their ads are popping up all over the place? You have been retargeted.
Retargeting works by placing a cookie on your browser once you visit a site. While you are surfing the web on places like ESPN, CNN, Wall Street Journal, and etc. their ads are displayed.
This gives the advertiser the opportunity to recapture past visitors and keeps them in of mind.
It is very common for customers to abandon websites and shopping carts.
They may not leave because they do not like your website or your product or services. They could have run out of time or been distracted before they converted.
An effective remarketing campaign is a way to bring the potential customer back to your website and give them additional chances to take action.
Why a Remarketing Campaign Will Help Your Current Campaign
- Improved conversion rate
- Achieve higher ROI
- Increase brand awareness
- Extreme targeting
- Your ad is on highly trafficked websites
Blue Ice Interactive can create a remarketing strategy that will bring past visitors back to your website.