Our 6 step Pay Per Click Strategy
STEP 1: PPC Strategic Planning
First, we listen. You know your business and we need to learn about it…. we want to know your goals, your competition, what you want to focus on, your priorities… your deadlines and your bottom line- so we can improve all of it!
STEP 2: PPC Media Plan
Next, we review and analyze keywords, searche behaviors, geo-targeting strategies, ideal ad networks, and budget allocation.
STEP 3: Account Setup and Refinement
Now we either set up or restructure your entire PPC account. This can include campaigns, ad groups, keywords, ads, bids, and budgets.
STEP 4: Consistent Optimization
This is our bread and butter. We are dedicated to optimizing your campaign based on our past experience and best practices.
We’ll utilize ad copy testing, bid management, and continual keyword testing. We’ll optimize bids, keyword types, position, landing page selection – everything that affects your PPC campaign performance.
STEP 5: Reporting Results
Now, in this step we can finally take apart the data and explain to you exactly what the data is telling us and what we need to do with it.
STEP 6: PROGRAM MANAGEMENT
We will stay on top of your PPC campaign by holding monthly calls or meetings.
We want to hear your feedback, ideas, and get up to date on any relevant events that we need to factor into your account. Always with the goal to improve your campaign and if needed to expand it.