When most people talk about optimizing your Google ppc campaign they first start with keywords, ad creatives, negative keywords, and landing pages. I agree, these are probably the most important and easiest way to increase your ROI. There are also other areas you can get data to make decisions for optimizing such as the dimensions […]
Google enhanced campaigns have been live for almost three months. Some people have seen their cost per click increase while others have found a way to decrease their cpc. Regardless of what has happened in your campaign it has been a major shift. There are some positives that can used on the enhanced platform and […]
If you have not converted your adwords account to the new enhanced platform time is running out. Enhanced campaigns are merging all devices desktop, tablet, and mobile into a singular campaign. There are some elements of the enhanced platform that differ from the legacy campaigns and you need to make adjustments.Find out some of the […]
In the last video we took a look at global negative keywords that you should to your pay per click campaign. In this video dive a little deeper into negative keywords for a specific website. You can eliminate a lot of wasteful spend by adding negative keywords to your campaign. There are also advance techniques […]
Adding negative keywords to you pay per click campaign is without a doubt the fastest way to improve your campaign. Why use negative keyword? Eliminate wasteful ad spend. Improve quality score of keywords. Improve ROI. This video will show you some general negative keywords that you should include in your campaign.
Have you ever wondered how many phone calls you get from your pay per campaign? The first thing I would suggest is that you need to set up call tracking at the keyword level. If this is not an option or if you are on a tight budget use Googles phone tracking. Google has introduced […]
If you are currently running a pay per click campaign on Google than you need to prepare for their new enhanced platform. As of this post, Google will automatically convert your campaign to enhanced in July. There are some pretty big differences between the current legacy campaigns and the new enhanced platform. Find out what […]
Pay Per Click For Business- Video Series Interested in adverting on Google for your business? In this video we discuss the basics, common mistakes to avoid, and how to set up your campaign for success.
If you are familiar with SEOmoz than you know they publish quality informational articles. An article was written by Dr. Pete with an infographic of the Google Adwords landscape. The biggest take away of the infographic is that shopping paid ads showed up on 19.1% of the queries that were used. Shopping ads is a […]
If you are thinking about starting a pay per click campaign than you will need to decide on the keywords that you will be bidding on. The keywords are the foundation of any good pay per click campaign and you want to bid on terms with the highest return on investment. Watch this video to […]