PPC Optimization: Using Dimensions Tab

When most people talk about optimizing your Google ppc campaign they first start with keywords, ad creatives, negative keywords, and landing pages. I agree, these are probably the most important and easiest way to increase your ROI. There are also other areas you can get data to make decisions for optimizing such as the dimensions […]

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Enhanced Campaigns 3 Months Later

Google enhanced campaigns have been live for almost three months. Some people have seen their cost per click increase while others have found a way to decrease their cpc. Regardless of what has happened in your campaign it has been a major shift. There are some positives that can used on the enhanced platform and […]

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Google Adwords Landscape

If you are familiar with SEOmoz than you know they publish quality informational articles. An article was written by Dr. Pete with an infographic of the Google Adwords landscape. The biggest take away of the infographic is that shopping paid ads showed up on 19.1% of the queries that were used. Shopping ads is a […]

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